Are you using Open Innovation?

Steven Shapiro mention's on his latest post that he has outsourced the design of the new logo for 24/7 Innovation to an open innovation site called 99designs.com. This is becoming more and more common as entrepreneurs are turning to other parties to aid in the innovative process. Steven, like many other innovative thinkers out there are 'I'll know it when I see it' type guys. In other words, they know exactly what they want, but have a hard time getting their point across to professional designers. 99designs.com seems to be a true open innovation website, whereas you can post a synopsis of what you need, and about a day or two later designs will come pouring in tailored to your specifications. What keeps this process innovative is that decide on the final solution, and not the price of the initial design work itself. Steven shared his example of open innovation, but what are some other examples of open innovation that your company has experienced?