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Mortgage Servicing Rights Fall
November 2-3, 2026
New York Hilton MidtownNew York, NY

Lendware

Profile

Lendware is the only mortgage CRM designed to identify future borrower opportunities before traditional intent signals appear.
Stand out from every other mortgage company and attract top-tier talent using a modern platform that actually helps them close more loans.
For mortgage companies, traditional CRMs are useful... but don’t help LOs know precisely where their next loan is coming from.

Your CRM is full of past clients and leads but gives loan officers no way to know who is actually in market, so outreach defaults to generic “thinking of you” automations. The credit alert your CRM sends only fires after a past client has already applied with another lender, so the deal is lost before you ever pick up the phone.
However, Lendware knows who’s about to transact before they start shopping. Go beyond simple rate triggers. Lendware analyzes 1,400+
spending, property, life-event, and consumer signals* to identify which contacts are most likely to want a loan, weeks before they even begin searching.