Sibylle Hartzell

Founder & Event Director at Smarter Events

Speaker

Sibylle Hartzell, Founder and Event Director of Smarter Events, brings over 20 years of experience spanning Roche, Avantor, agency leadership and luxury hospitality. At Avantor, she led a team delivering over 300 events annually across 17 European countries. She combines audience insight with process optimization to create meaningful experiences and event programs that scale. At Swiss Startup Nights, she is building the foundations for growth around participants’ motivations and needs. An active member of Event Leaders Exchange, Sibylle contributes to industry dialogue and champions thoughtful experience design, community involvement and the spontaneous connections that make events matter to their audiences.