Andrea WilsonDirector, Sponsorships & Experiential Marketing at AT&TSpeaker
Profile
Andrea Wilson is an award-winning sports marketing leader who drives brand growth through innovative partnerships, fan-first experiences, and data-driven strategy. As Director of Sponsorships & Experiential Marketing at AT&T, she oversees strategy, activation, and measurement of the brand’s marquee partnerships, including NBA, WNBA, Dallas Cowboys, and AT&T Stadium, and has spearheaded industry-leading initiatives, such as the Sports Emmy-winning AT&T 5G HoloVision.
Andrea Wilson's Network
Agenda Sessions
Big Ideas, Real Budgets: Making Ambitious Experiences Actually Happen
, 2:45pmView Session
