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Day 2 - Friday, September 18, 2026 - US/Pacific
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Day 2 - Friday, September 18, 2026 - US/Pacific
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Showing 1 of 1 Streams
General Session
8:00am - 8:30am
Registration & Breakfast
8:30am - 8:45am
Producer Remarks and Co-Chair Remarks
- Katelyn Reichheld - Portfolio Manager, Informa Connect
- Andrea Luker - Vaccine Marketing Operations and Compliance, Congress and Peer-to-Peer Lead, GSK
8:45am - 9:30am
DOJ Enforcement Forecasting and Priorities
- Address live and pre-conference anonymous questions from industry professionals, focusing on key compliance concerns for 2026
- Forecast emerging regulations, enforcement trends, landmark cases, and updated guidance impacting speaker programs and HCP engagements, with attention to pharma and AdvaMed distinctions
- Review recent speaker program settlements under DOJ scrutiny, highlighting lessons learned and evolving compliance expectations
- Analyze white-collar enforcement trends amidst federal staffing challenges and their impact on DOJ priorities and oversight
- Assess the potential influence of the 2026 post-election landscape on DOJ enforcement, offering actionable insights for adapting speaker program policies
- Explore DOJ concerns about HCPs educating patients on disease states or products, focusing on compliance challenges, ethical boundaries, and enforcement risks
- Amanda Masselam Strachan - Partner, former Chief of the Criminal Division and Chief of the Health Care Fraud Unit for the US Attorney’s Office for the District of Massachusetts, WilmerHale
- David Coriell - Assistant U.S. Attorney, Western District of New York, U.S. Department of Justice
- Andrew A. Caffrey, III - Former Assistant U.S. Attorney, U.S. Attorney’s Office, District of Massachusetts, U.S. Department of Justice
9:30am - 10:10am
Q&A with Restaurants: Best Venue Practices and Industry Insights
- Effective strategies for choosing and evaluating restaurant venues for your events
- Key trends in restaurant contracting, including managing charges and addressing unmet minimums
- Analyzing whether your company is overpaying for restaurant events and how to optimize costs
- Challenges in not serving alcohol and offering semi-private rooms
- Stacey Naccara - Senior Vice President, Speakers Bureau, p-value group of companies
- Kimberly Bollinger - National Account Manager, Fleming’s Prime Steakhouse & Wine Bar
10:10am - 10:50am
Evolving Speaker Programs and Mature Brand Approach: Compliance, Innovation, and Relevance
- Assess proposed speaker programs based on documented educational need, meaningful content differentiation, and the ability to support program rationale through clear documentation and governance processes
- Identify strategies for developing differentiated, data-driven educational content that addresses documented audience needs while supporting compliance and appropriate program governance
- Apply structured agency briefing and collaboration techniques to support innovative, compliant speaker program development and content evolution
- Evaluate when mature-brand speaker programs should be refreshed, consolidated, transitioned, or retired to maintain continued educational relevance and portfolio effectiveness
- Andrea Luker - Vaccine Marketing Operations and Compliance, Congress and Peer-to-Peer Lead, GSK
10:50am - 11:20am
Morning Networking Break
11:20am - 12:00pm
Open Forum: Enhancing Speaker Programs - Understanding HCPs Expectations
- Dive into the key expectations of KOLs regarding travel, experience, reimbursement, and the perceived value of their time
- Success and Challenges: Explore what has been effective and what hasn't in managing HCP schedules and commitments, including timelines, logistics, training, and documentation
- Uncover the non-monetary motivations driving HCP participation in speaker programs and how these can be leveraged to foster engagement
- Discuss best practices for aligning speaker program design with KOL preferences to improve satisfaction and program effectiveness
- Andrea Luker - Vaccine Marketing Operations and Compliance, Congress and Peer-to-Peer Lead, GSK
- Matthew Herrman - Infectious Disease Specialist and Chief Medical Officer, Pacific Oaks Medical Group
12:00pm - 12:40pm
Level Setting with Speaker Programs Sales Representatives
Join us as executive sales representatives from major organization share their tips for:
- How to foster open communication and learning between sales team and compliance, operations and marketing
- What challenges are reps facing and what they wish you knew
- Time involved from start to finish in planning a live program, size of territory traveled in a car, finding compliant ways to recruit
- Kat Murphy - Senior Sales Enablement Specialist, Biodesix
- Brent Weakley - Senior Manager - Compliance Business Partner & Global Compliance & Ethics, Jazz Pharmaceuticals
- Tommie Lynn Moreland - Senior Oncology Account Manager, Chimerix, a Jazz Pharmaceutical Company
12:40pm - 1:40pm
Networking Luncheon
1:40pm - 2:20pm
Enhancing Communication Across Marketing and Promotion Review Committees
- Develop strategies to work effectively with regulatory and legal departments to refine and improve content, ensuring alignment and compliance
- Establish effective communication channels with the medical team to enhance the development of materials and documents, ensuring clarity and accuracy
- Integrate marketing, operations, and compliance teams to create a cohesive strategy that drives effective content creation and implementation
- Foster unity around the application of guidelines, ensuring all teams are aligned and committed to consistent execution
- Discuss methods for monitoring content effectiveness and responding to feedback to continuously improve materials and processes
- Jenny Alonso - General Counsel and Chief Compliance Officer, Neurelis
- Teresa Hurlbut - Associate Director, US HCP Marketing, Medical Education, Blueprint Medicines
2:20pm - 3:00pm
Large, Mid-Sized, and Small - Comparing the Unique Challenges Based on Varying Company Types
- Unique challenges of companies varying in size in what regulations they must adhere to
- Difference in approach to speaker programs based on size
- How to ensure the appropriate level of training and communication organization-wide
- When small-to-mid grows quickly internally, how do they meet market needs?
- How can smaller companies react faster to constant changes in market or field needs year over year?
- Size perspective on live, virtual and hybrid meetings
- Context from mid-size on how to manage resources and budget
- How do you create efficiencies on overlapping roles without burning out employees?
- Sharon Delshad - Legal Compliance Counsel, Travere Therapeutics
- Beagy Fils-Aime - Specialist, Speaker Program & Customer Engagement, Jazz Pharmaceuticals
- Teresa Hurlbut - Associate Director, US HCP Marketing, Medical Education, Blueprint Medicines
3:00pm - 3:05pm
Close of Conference - See you in 2027!
