Virtual
Agenda in Eastern Time
Virtual
Agenda in Eastern Time
TMRE Continued 2026
Five Days. Five Essential Topics.
Join us for the last opportunity to gather as a community this year and to set the course for 2027, Q1 and beyond. We will come together to distill lessons learned from TMRE and the entirety of 2026 while also setting our sights on what's next.
2026 Session Topics
October 28 — Emerging Consumer Trends & Future Planning
Consumer behaviors are evolving at an unprecedented pace, reshaping markets and redefining expectations. This day of TMRE Continued will explore the emerging trends that are transforming the consumer landscape and equip you with the foresight needed to stay ahead. As preferences shift and new patterns emerge, discover how to identify signals of change, anticipate future demands, and build strategic plans that position your brand for long-term success in an ever-changing marketplace.
November 18 — Beyond the Numbers: Behavioral Insights & Human Intuition in MR
Data alone doesn't tell the complete story—understanding the "why" behind consumer behavior is what drives breakthrough insights. This day of TMRE Continued will delve into the powerful intersection of behavioral science, human intuition, and market research. In an era of data overload, discover how to uncover the emotional drivers, cognitive biases, and unspoken motivations that shape decision-making, enabling you to move beyond surface-level metrics and create strategies that truly resonate with your audience.
November 24 — The New Rules of Research in the Age of AI
Artificial intelligence is fundamentally reshaping how we gather, analyze, and activate consumer insights. This day of TMRE Continued will examine the transformative impact of AI on market research and reveal the new principles guiding the industry forward. As automation accelerates processes and machine learning uncovers hidden patterns, discover how to harness AI's capabilities while maintaining research integrity, navigate ethical considerations, and redefine the researcher's role in an AI-powered landscape.
December 2 — Building a Next-Gen Research Team
The future of market research demands teams with diverse skill sets, adaptive mindsets, and the ability to thrive in a rapidly evolving landscape. This day of TMRE Continued will focus on the strategies and practices needed to build, develop, and empower high-performing research teams for tomorrow's challenges. As the industry transforms and new competencies emerge, discover how to attract top talent, foster a culture of innovation, upskill your team for the AI era, and create organizational structures that drive both agility and impact.
December 16 — The Future of Insights
The insights function is undergoing a fundamental transformation, evolving from a support role to a strategic driver of business growth and innovation. This day of TMRE Continued will explore the future landscape of insights and how leading organizations are reimagining their approach to understanding consumers. As technology advances and business needs intensify, discover how to elevate the insights function, integrate real-time intelligence into decision-making, and position your team as an indispensable partner in shaping your organization's competitive advantage.